News Release
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Jill Smith
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FOR IMMEDIATE RELEASE
November 13, 2019
GET Named Honorable Mention in PR Daily Content Marketing Awards
Bakersfield, CA — Golden Empire Transit District (GET) was recently announced as an honorable mention recipient of PR Daily’s 2019 Content Marketing Awards in the Customer Engagement category for its “GETWorks” campaign.
PR Daily’s Content Marketing Awards celebrate teams, organizations, and consultants who have redefined the field with their groundbreaking work. As an honorable mention recipient, GET joins an elite group of past recipients, including PCL Construction, IBM, Cambia Health Solutions, Sunrise Banks, Capital One, American Red Cross, and The Coca-Cola Company.
GET was chosen from a wide pool of entries to receive an honorable mention in the Customer Engagement category for the impact of its “GETWorks” campaign.
The “GETWorks” campaign sought to discover how public transportation worked for those who depend on it. GET interacted with current riders throughout Bakersfield during the fall 2018 campaign to determine if the bus was simply a means to get from point A to point B, or if there was something more to being a faithful rider. The resulting customer engagement was truly authentic and often inspiring. GetWorks participants gave often heroic testimonials about how the bus provided financial security, community support, creative inspiration, and even a path to sobriety.
“GET set themselves apart from an outstanding field of applicants. Their work was exceptional and displayed their innovative strategies for achieving success. Congratulations, Golden Empire Transit! We look forward to your continued success,” said Brendan Gannon, Marketing Manager for Awards Programs at Ragan Communications.
“This is great recognition for a campaign that truly put a spotlight on real GET riders,” said Karen King, GET’s CEO. “GETWorks testimonials revealed that GET works for people because the service provides so much more than just transportation.”
About Ragan Communications
Ragan and PR Daily sponsor 11 award programs each year, including the PR Daily Awards, Employee Communications Awards, Communicators of the Year Awards (formerly the ACE Awards) and its inaugural Top Women in Communications Awards. Judged by globally regarded experts and featuring multiple categories, these programs honor the top work in communications, public relations, marketing and media.
Ragan Communications operates two of the top news and information sites for the public relations and corporate communications industry: Ragan.com and PRDaily.com. Together, these daily news sites attract more than 700,000 global visitors monthly.
Ragan is the leading provider of conferences and online training for public relations, media relations, and corporate communications professionals. The Chicago-based company also produces RaganTraining.com, the industry’s leading video and online education portal.
GET was formed in July 1973 and is the primary public transportation provider for the Bakersfield Urbanized Area. It is the largest public transit system within a 110-mile radius. The District’s legal boundary includes Bakersfield city limits as well as adjacent unincorporated areas. GET has a fleet of 88 compressed natural gas buses equipped with wheelchair lifts and bike racks. GET serves 16 routes, operating 7 days a week and transporting more than 6 million passengers each year with its fixed-route buses. In addition, GET operates 25 compressed natural gas GET-A-Lift buses and 7 microtransit RYDE shuttles. For more information, visit www.getbus.org or call 869.2GET (2438).
