FOR MORE INFORMATION CONTACT:
Office: (661) 324-9874
FOR IMMEDIATE RELEASE
March 16, 2018
Golden Empire Transit Expands Summer Youth Program
Bakersfield, CA —Golden Empire Transit District (GET) is expanding its Summer Youth Pass (SYP) program for the 2018 season to include the month of May. The twenty-dollar pass provides unlimited rides during the month of purchase and will be available to riders six to 20 years old for use in May, June, July, and August. Passes for all months will go on sale mid-April.
“The GET SYP program promotes diversity, allowing young individuals of all backgrounds an affordable means to travel safely and independently within the metropolitan area,” said Karen King, GET’s CEO. “This travel increases foot traffic in commercial areas, promotes diversity on city streets, and helps foster a sense of pride in the Bakersfield community.”
The SYP can be purchased by parents of young riders over the age of six. Middle school, high school, and college-aged youth can also purchase passes at the GET main office and the Downtown Transit Center, in addition to participating campus and retail locations. Riders can also download the Token Transit app and purchase SYP passes from their mobile device.
Promotional marketing of the 2018 SYP program will include Maya Theatre commercials, exterior bus advertising, interior bus posters, website advertising, social media posts, advertising in the Kern County Family Magazine and Bakersfield Life Magazine, El Popular, California State University – Bakersfield’s The Runner, Bakersfield College’s The Renegade Rip, and advertising in the City of Bakersfield’s Recreation and Parks summer guide.
GET will also be hosting a SYP social media contest on Facebook, Instagram, and Twitter. SYP users who post stories of how they are using the pass with the hashtag #GETSYP (e.g., going to the movies, park, school, or summer job) will be entered to win a free SYP pass. Twelve passes will be awarded during the 2018 SYP program. The winners will be drawn at random.
GET was formed in July 1973 and is the primary public transportation provider for the Bakersfield Urbanized Area. It is the largest public transit system within a 110-mile radius. The District’s legal boundary includes Bakersfield city limits as well as adjacent unincorporated areas. GET has a fleet of 90 compressed natural gas buses equipped with wheelchair lifts and bike racks. GET services 16 routes, which operate 7 days a week and transport more than 6 million passengers each year with its fixed route buses. In addition, GET operates 21 compressed natural gas GET-A-Lift buses. GET has an economic impact; for every $1.00 GET spends and invests creates $5.80 in return. The International Standards Organization formally recognizes GET for its certified Environmental Management System. For more information, visit www.getbus.org or call 869.2GET (2438).